1. Name and Address of the Controller
The controller within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws is:
Admatic Teknoloji A.Ş.
İçerenköy mh. Çayır cd. No: 7 Daire: 12 Ataşehir İstanbul, Türkiye
Represented by: Tansel Okan (CEO)
Email: [email protected]
2. Scope of this Privacy Policy
This Privacy Policy explains how Admatic processes personal data in connection with:
The policy applies to users accessing our website as well as individuals whose pseudonymous identifiers may be processed within digital advertising transactions.
3. Categories of Personal Data Processed
Within the operation of our advertising technology systems, Admatic processes limited categories of technical and pseudonymous data.
These may include:
The identifiers used within our systems consist of randomly generated pseudonymous values stored in browser cookies or similar technologies.
These identifiers do not contain directly identifiable personal data, such as:
Admatic cannot directly identify a natural person based solely on these identifiers.
4. Sources of Personal Data
Personal data processed within our advertising technology systems may originate from the following sources:
Advertising request data may be transmitted through programmatic advertising systems as part of bid requests generated by publisher websites or applications.
5. Legal Basis for Processing
Personal data may be processed on the following legal bases under Article 6 GDPR:
Article 6(1)(a) – consent of the user
(for non-essential cookies and advertising identifiers)
Article 6(1)(b) – performance of a contract
(where processing is necessary for the provision of services)
Article 6(1)(f) – legitimate interests pursued by the controller
Legitimate interests include:
Where processing relies on legitimate interests, we ensure that such interests are balanced against the rights and freedoms of data subjects.
6. Real-Time Bidding and Bidstream Data
Bidstream data is processed on a pseudonymous basis and is retained only for limited periods necessary to operate the advertising platform.
Admatic participates in programmatic advertising ecosystems where advertising space is bought and sold through automated auctions known as real-time bidding (RTB).
When a user visits a website or application that integrates advertising technology, a bid request may be generated and transmitted through programmatic advertising systems in order to facilitate the auction of advertising inventory.
These bid requests may contain certain technical information necessary to conduct the auction and deliver advertising content.
The information contained in bidstream data may include:
Bidstream data is used exclusively for operational purposes related to programmatic advertising, including:
Admatic processes such data only to the extent necessary for these technical advertising operations and does not attempt to identify individual users.
Where applicable, bidstream data may be transmitted to advertising partners participating in the programmatic advertising ecosystem.
7. Recipients of Personal Data
Within the programmatic advertising ecosystem, pseudonymous identifiers may be transmitted to certain categories of partners for operational purposes.
Recipients may include:
These partners process the data strictly for advertising-related technical purposes.
Admatic does not sell personal data associated with these identifiers.
8. International Data Transfers
Programmatic advertising systems may involve partners located in multiple jurisdictions.
Where personal data is transferred outside the European Economic Area (EEA), such transfers are carried out in accordance with GDPR requirements, including the implementation of appropriate safeguards such as:
9. Data Retention
Retention periods applied within the system are limited and strictly defined.
The following retention periods apply:
Bidstream log retention
up to 7 days
Cookie identifier / mapping retention
up to 93 days
Operational platform data retention
up to 61 days
After the applicable retention period expires, data is automatically deleted or irreversibly anonymized.
10. Cookies and Similar Technologies
Our website and advertising systems use cookies and similar technologies.
Cookies are small text files stored on the user’s device that allow recognition of the browser.
These technologies may store information such as:
Some cookies are technically necessary for the operation of the website, while others may support analytics or advertising functions.
Where required by law, cookies are only set after obtaining user consent.
Users may withdraw their consent at any time through their browser settings or through the consent management interface.
11. Compliance with the IAB Transparency & Consent Framework (TCF)
Admatic participates in the IAB Europe Transparency & Consent Framework (TCF) as a registered vendor (Vendor ID: 1281) and adheres to its policies and technical specifications.
Origin of Consent Signals
In its capacity as a Supply-Side Platform (SSP), Admatic does not directly collect or generate user consent signals. Consent preferences are captured by publishers through their own IAB TCF-compliant Consent Management Platforms (CMPs) when users visit a website or application.
Technical Validation and Transmission
These consent preferences are transmitted to Admatic through industry-standard protocols (such as Prebid or OpenRTB) as technical TCF consent strings within advertising requests.
Upon receipt, Admatic may technically validate these consent signals against the IAB Global Vendor List and the user’s selected preferences regarding:
specific processing purposes (such as personalized advertising or measurement), and
vendor authorizations (including Admatic’s Vendor ID 1281).
Respecting User Choice
Admatic acts as a participant in the programmatic advertising ecosystem and processes consent signals received from publishers in accordance with the IAB TCF framework.
Where necessary for the operation of programmatic advertising transactions, Admatic may transmit validated consent signals to advertising partners participating in the programmatic auction (such as Demand-Side Platforms).
This helps ensure that advertising transactions respect the user’s transparency and choice.
Data Storage
Admatic does not create or permanently store consent data. Consent strings are processed only transiently and solely for the purpose of determining whether advertising processing activities may lawfully take place.
User Control
Users may change or withdraw their consent at any time through the Consent Management Platform (CMP) provided by the publisher of the website or application they are currently using.
12. Security Measures
Admatic implements appropriate technical and organizational measures to ensure a level of security appropriate to the risk.
These measures are designed to protect personal data against:
13. Links to Third-Party Websites
Our website may contain links to external websites.
We are not responsible for the privacy practices or content of such third-party websites.
Users are encouraged to review the privacy policies of those websites before submitting personal data.
14. Data Subject Rights
Under the GDPR, data subjects have the following rights:
Right of access
Right to obtain confirmation as to whether personal data concerning them is being processed.
Right to rectification
Right to request correction of inaccurate or incomplete personal data.
Right to erasure
Right to request deletion of personal data where applicable.
Right to restriction of processing
Right to request limitation of processing in certain circumstances.
Right to data portability
Right to receive personal data in a structured, commonly used and machine-readable format.
Right to object
Right to object to processing based on legitimate interests.
Right to withdraw consent
Where processing is based on consent, it may be withdrawn at any time.
Right to lodge a complaint
Data subjects have the right to lodge a complaint with a competent supervisory authority.
If you have questions regarding data protection matters, you may contact our Data Protection Officer at: kvkk@admatic.com.tr
If you submit your requests regarding data processing to us via [email protected] or through other legally permitted methods, we will respond to your request within thirty (30) days at the latest.
If you receive a negative response to your request following your application to our Company, you have the right to lodge a complaint with the competent supervisory authority in your country of residence.
COOKIE DETAILS
|
Category |
Cookie / Identifier Name |
Provider |
Description / Purpose |
Legal Basis |
Storage Duration |
|
Strictly Necessary Cookies |
ade_cookie_permission |
Admatic |
Stores and communicates the user’s cookie consent preferences and privacy choices. Required for the proper operation of the consent management system. |
Legitimate Interest (GDPR Art.6(1)(f)) / ePrivacy compliance |
90 days |
|
Advertising Identifier Cookies |
uids |
Admatic / Partners |
Pseudonymous identifier used to recognize a browser or device across advertising requests and enable advertising functionality and campaign execution. |
Consent (GDPR Art.6(1)(a)) |
Up to 93 days |
|
Programmatic Advertising Cookies |
adtarget_id or similar identifiers |
Admatic/ |
Used to identify devices within programmatic advertising environments and facilitate participation in real-time bidding auctions. |
Consent |
Up to 93 days |
|
Frequency Capping Cookies |
fc_id / campaign frequency identifiers |
Admatic/ |
Limits the number of times a specific advertisement is shown to the same user in order to improve user experience and campaign effectiveness. |
Legitimate Interest / Consent |
Up to 93 days |
|
Fraud Prevention Cookies |
fraud_detection_id |
Admatic / security partners |
Detects invalid traffic, bot activity, and other forms of advertising fraud in order to protect advertising systems. |
Legitimate Interest (GDPR Art.6(1)(f)) |
Up to 61 days |
|
Analytics and Measurement Cookies |
analytics_id |
Admatic / measurement partners |
Measures advertising performance, campaign effectiveness and aggregated reporting for advertising partners. |
Consent |
Up to 61 days |
|
Opt-Out Cookie |
admatic_optout |
Admatic |
Records the user’s preference to opt-out of personalized advertising and tracking technologies. |
Consent withdrawal indicator |
90 days |
|
|
|
|
|